Morgan Freeman
Acteur

Américain

ICAS overview

In the spirit of the 2009 Camera Assessment Series, the ASC, PGA, and Revelations Entertainment joined forces to execute the Imaging Control Assessment Series (ICAS). Over 150 entirely volunteer industry professionals, dedicated to furthering the education of digital cinema, descended upon the historic back lot of Warner Brothers Studios.

This collaboration between Producers Guild of America and the American Cinematographers Society has resulted in a showcase for the Motion Picture Academy's Science and Technology Council's standardization for processing our Digital Image Files. The response has been amazing.

About ICAS: ICAS is a 90 minute presentation of six digital cameras and the proposed ACES pathway to every deliverable needed in the modern world of content. The presentation is followed by expert led discussion and engaging conversation on the entire digital processing.

Participating Camera Systems ICAS 2012 were:

ALEXA STUDIO BY ARRI
RED EPIC
SONY F-65
SONY F3
ARRIFLEX 435 (35mm film)
CANON C-300

Lori McCreary (Revelations Entertainment, CEO and head of the Technology Council for the Producer's Guild) and her team, met with the Technology Committees of the ASC to organize a group of volunteer industry professionals dedicated to furthering digital cinema. In March they produced an 'assessment' of current high-end digital motion picture cameras and their post-production workflows within the Academy Color Encoding System ("ACES") -- the Academy of Motion Picture Arts and Sciences' new standard for unambiguous image interchange within uniform processing of digital image files.

ICAS was not designed to be a "shoot out" between digital motion picture camera systems. Each camera has its own special attributes and qualities which are displayed in a non-judgmental presentation. Post production was completed using a 4K DI (Digital Intermediate) ACES pipeline to create a 4K DCP (Digital Cinema Project) and the results is presented on a 4K digital projector.

The majority of the Digital Grading and processing was completed at Colorworks with some work completed at Warner Brothers' MPI. ACES is the current standard for processing Sony's new F65 camera and has now been incorporated by Arri Alexa, with Canon to follow, as their preferred process. ICAS is now an integral participant in assisting the Academy with solidifying the conversation for a much needed standardization for the digital cameras.

The presentation includes the screening of the 4K DCP, with commentary from Lori McCreary and David Stump, ASC representing both producers and cinematographers and will provide the participants and their teams with an over view of ACES in the highest resolution. ABC/Disney's private presentation was very well received along with our recent presentation at IBC.