Snoop Dogg
Chanteur

Américain

Cordell Broadus walked away from a UCLA football scholarship — twice — to build his own path. Now he's the creative director behind Doctor Bombay Ice Cream, the hip-hop inspired brand he co-founded with his father Snoop Dogg that's grown into an eight-figure business sold in Walmart and 7-Eleven.

In this episode, Cordell opens up about growing up in a 17-person household, the Kobe Bryant conversation that changed his mindset, how a Bored Ape NFT turned into an ice cream empire, helping his family buy back Death Row Records, studying at Harvard Business School, and why he thinks the Broadus family still has more work to do to
become one of the best brands on Earth.

We sit down at the Snoop Dogg family compound in Inglewood, CA to talk legacy, failure,
gaming, Web3, and what it really means to build a brand bigger than yourself.

Chapters:
0:00 – Who is Cordell Broadus
1:03 – Inside the Broadus family compound
3:58 – Growing up in a 17-person household
9:41 – The conversation with Kobe Bryant
10:31 – Embracing his father's legacy
12:05 – Getting recruited to play football
14:29 – From Web3 to fashion to CPG — finding the thread
20:48 – Discovering he's "the connector," not the creative
21:27 – Learning from failure
23:17 – The origin story of Doctor Bombay
29:27 – Inside the brand's creative process
32:38 – Brick and mortar losses & lessons
33:40 – His North Star: gaming and Death Row Games
35:10 – The FaZe Clan meeting that led to Web3
36:55 – Helping buy back Death Row Records
37:40 – Studying at Harvard Business School
44:16 – A day in the life of Cordell Broadus
47:00 – His real estate portfolio
51:51 – Finding his superpower
54:25 – Crumbs of Wisdom segment
58:25 – Brands and people who inspire him
1:00:29 – Is the Broadus family one of the best brands on earth?

This episode is brought to you by Tracksuit, Open Fortune, and The Clios Creator Awards. Best Brands on Earth is a podcast from The Clios, hosted by Hayley Clover and Matt Kerbel, produced by Third Wall Creative.

#BestBrandsOnEarth #CordellBroadus #SnoopDogg #DoctorBombay #DeathRowRecords #BrandBuilding #Entrepreneurship #Web3 #NFT #HipHopCulture #FamilyBusiness #PodcastClips #CreativeDirector #StartupStory #TheClios

Who knows every song?
https://linktr.ee/deathrowrecords

0:00 "Deep Cover" - Dr. Dre ft. Snoop Dogg
4:05 "Lil Ghetto Boy" - Dr. Dre ft. Daz & Snoop Dogg
8:20 "Stranded on Death Row" - Dr. Dre ft. Kurupt, RBX, The Lady of Rage, Snoop Dogg, Bushwick Bill
13:00 "Suicide" - Snoop Dogg ft. D.O.C., RBX, Tha Dogg Pound
16:26 "G Funk Intro" - Snoop Dogg ft. The Lady of Rage
18:40 "Game of Life" - Snoop Dogg ft. Steady Mobb'n
22:27 "Hoes, Money & Clout" - Snoop Dogg
25:42 "Just Dippin'" - Snoop Dogg ft. Dr. Dre & Jewell
29:37 "21 Jumpstreet" - Snoop Dogg ft. Big Tray Deee
34:57 "Buss'n Rocks" - Snoop Dogg
39:11 "Party with a D.P.G." - Snoop Dogg
41:23 "Buck 'Em" - Snoop Dogg ft. Sticky Fingaz
44:04 "Go Away" - Snoop Dogg ft. Kokane
46:08 "Leave Me Alone" - Snoop Dogg
50:16 "Y'All Gone Miss Me" - Snoop Dogg ft. Kokane
54:24 "G'd Up" - Tha Eastsidaz ft. Butch Cassidy
56:52 "20 Minutes" - Snoop Dogg ft. Goldie Loc
1:00:43 "Now We Lay 'Em Down" - Tha Eastsidaz
1:05:17 "Dogghouse" - Tha Eastsidaz ft. Tha Locs & Rapp'n 4 Tay
1:09:32 "Life Goes On" - Tha Eastsidaz
1:12:41 "Trust Me" - Snoop Dogg ft. Suga Free & Sylk E. Fine
1:13:56 "You" - Lucy Pearl ft. Snoop Dogg & Q-Tip
1:17:20 "On The Boulevard" - Dr. Dre ft. Snoop Dogg
1:19:03 "Can I Get a Flicc Witchu" - Snoop Dogg ft. Bootsy Collins
1:21:41 "2001" - Snoop Dogg
1:25:15 "Downtown Assassins" - Snoop Dogg ft. Daz Dillinger & Big Tray Deee
1:29:32 "Up Jump the Boogie" - Snoop Dogg ft. Kurupt
1:34:12 "Doggfather" - Snoop Dogg ft. Charlie Wilson
1:38:00 "Bitch Niggaz" - Dr. Dre ft. Hittman, Six-Two & Snoop Dogg
1:42:11 "Fuck You" - Dr. Dre ft. Devin the Dude & Snoop Dogg
1:45:24 "Unify" - Slick Rick ft. Snoop Dogg
1:49:19 "WW III" - Ruff Ryders ft. Snoop Dogg, Scarface, Jadakiss, Yung Wun
1:50:47 "The Bidness" - Snoop Dogg
1:54:12 "Real Soon" - DPGC
1:56:49 "Say Somethin'" - Mariah Carey ft. Snoop Dogg
2:00:26 "Play On Playa" - Nas ft. Snoop Dogg
2:03:50 "Hollywood Divorce" - Outkast ft. Snoop Dogg & Lil Wayne
2:09:04 "Round Here" - Snoop Dogg
2:12:31 "Which One of You" - Snoop Dogg ft. Nine Inch Dix
2:15:56 "Sets Up" - Snoop Dogg
2:19:32 "Those Gurlz" - Snoop Dogg
2:22:04 "La La La" - Snoop Lion
2:25:23 "Party on the West Coast" - Matoma, Faith Evans & The Notorious B.I.G. ft. Snoop Dogg
2:27:59 "220" - Snoop Dogg ft. Goldie Loc
2:32:32 "Dim My Light" - JasonMartin ft. Snoop Dogg
2:34:50 "Don't Let Him" - The Ton3s ft. Snoop Dogg
2:38:48 "Grown Up" - Tha Dogg Pound ft. Snoop Dogg
2:41:27 "Underrated" (Remix) - Zoe Osama ft. Snoop Dogg, E-40 & MoneySign Suede

Subscribe to DEATH ROW's channel: https://www.youtube.com/@DeathRowRecords

Follow Snoop Dogg!
Facebook: http://facebook.com/snoopdogg
Instagram: http://instagram.com/snoopdogg
Twitter: http://twitter.com/snoopdogg
Tiktok:https://www.tiktok.com/@snoopdogg

Follow DEATH ROW
Instagram: https://www.instagram.com/deathrowrecords
TikTok: https://www.tiktok.com/@deathrowrecords
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Takin you bac to the 90s... Death Row style!

0:20 - Nuthin' But a G Thang - Dr. Dre & Snoop Dogg
4:20 - Let Me Ride - Dr. Dre (Extended Club Mix)
15:20 - Afro Puffs - Tha Lady of Rage
20:10 - Ain't No Fun - Snoop Dogg, Kurupt, Nate Dogg, Warren G
24:16 - Old Time's Sake - Sweet Sable
28:39 - Up Jumps Da Boogie - Snoop Dogg
33:22 - Ridin Slippin and Slidin - Dogg Pound
37:30 - Big Pimpin 2 - Dogg Pound ft. Snoop Dogg & Big Pimpin' DeLemond
41:31 - One More Day - Nate Dogg
46:54 - Blowed Away - B Rezell
51:03 - Don't Like to Dream About Getting Paid - Dogg Pound ft. Nate Dogg
56:30 - Doggyland - Snoop Dogg
1:01:15 - Po Out a Lil Liquor - 2Pac

Subscribe to DEATH ROW's channel: https://www.youtube.com/@DeathRowRecords

Follow Snoop Dogg!
Facebook: http://facebook.com/snoopdogg
Instagram: http://instagram.com/snoopdogg
Twitter: http://twitter.com/snoopdogg
Snapchat: https://www.snapchat.com/add/snoopdogg

Follow DEATH ROW
Instagram: https://www.instagram.com/deathrowrecords
TikTok: https://www.tiktok.com/@deathrowrecords
Facebook: https://www.facebook.com/deathrowrecords

For the Player in you...

0:00 "I Want You Here With Me" - The O'Jays
5:16 "This Masquerade" - George Benson
8:28 "Memory Lane" - Minnie Ripperton
11:54 "Don't You Know That" - Luther Vandross
15:45 "What Cha' Gonna Do For Me" - Chaka Khan
19:32 "Somebody Else's Guy" - Jocelyn Brown
23:14 "Don't Let it Go To Your Head" - Jean Cam
26:24 "Got To Give It Up (Pt. 1)" - Marvin Gaye
30:30 "Young Hearts Run Free" - Candi Staton
34:33 "You'll Never Find Another Love Like Mine" - Lou Rawls
38:56 "Object of My Desire" - Starpoint
42:56 "I Didn't Mean To Turn You On" - Cherrelle
47:03 "Flirt" - Cameo
51:04 "Keep On" - D Train
54:53 "I Need a Freak" - The Egyptian Lover
57:45 "Nasty Girl" - Vanity 6
1:01:08 "Nasty" - Janet Jackson
1:05:11 "Something Just Ain't Right" - Keith Sweat
1:09:19 "Hangin' On a String" - Loose Ends
1:12:25 "No One's Gonna Love You (Special Long Version)" - S.O.S.Band
1:16:33 "All Around the World" - Lisa Stansfield
1:19:54 "Spread My Wings" - Troop
1:24:57 "I Just Can't Handle It" - Hi-Five
1:29:19 "Closer than Friends (12" Version)" - Surface
1:34:13 "With You" - Tony Terry
1:39:12 "Let's Stay Together" - Al Green
1:42:22 "Keep Your Head to the Sky" - Earth Wind & Fire

Subscribe to DEATH ROW's channel: https://www.youtube.com/@DeathRowRecords

Follow Snoop Dogg!
Facebook: http://facebook.com/snoopdogg
Instagram: http://instagram.com/snoopdogg
Twitter: http://twitter.com/snoopdogg
Snapchat: https://www.snapchat.com/add/snoopdogg

Follow DEATH ROW
Instagram: https://www.instagram.com/deathrowrecords
TikTok: https://www.tiktok.com/@deathrowrecords
Facebook: https://www.facebook.com/deathrowrecords